Privacy Policy

This Privacy Policy outlines how AMERA JEWELS ("Company," "we," "our," or "us"), including any affiliated entities, collects, stores, and uses the information provided by users of Amera Diamonds ("Website"). This policy applies to your access and use of the Website [www.ameradiamonds.com] and any transactions conducted therein. By using our Website and services, you agree to the terms of this Privacy Policy and the Terms of Use.

1. Information We Collect

We collect various types of personal and transactional information to enhance your shopping experience. This may include:

Personal Details: Name, Phone Number, Address, Email ID, Age, Gender, Location, and Language.
Transaction Data: Purchase history, shopping preferences, and buying behavior.
Financial & Regulatory Information: PAN, GST number, Government-issued ID (e.g., Aadhar, Passport), and KYC details.
Technical Data: Browsing history, IP address, device information, and URLs visited before/after the Website.

Additionally, our Website uses third-party payment gateways. Any financial details shared with these third parties are governed by their respective privacy policies.

2. How We Use Your Information

Your information is collected to improve our services and provide a seamless shopping experience. Specifically, we use it for:

Order Processing & Delivery: Ensuring timely and accurate fulfillment of your purchases.
Personalization & Recommendations: Suggesting products and offers based on your interests.
Customer Support & Dispute Resolution: Addressing complaints, refunds, and order-related inquiries.
Marketing & Advertising: Sending targeted promotions via email, SMS, and digital ads.
Website Improvement: Enhancing website functionality and user experience.
Research & Analytics: Understanding user behavior to refine our services.
Security & Fraud Prevention: Ensuring a safe and secure shopping environment.

We retain your data only as long as necessary to fulfill these purposes.

3. Cookies & Tracking Technologies

We use cookies, pixels, and tracking tools (e.g., Google Analytics, Facebook Pixel) to analyze Website activity and improve our services. These help in:

Authentication and security
Measuring website performance
Personalizing content and ads
Conducting analytics and research

You can manage cookie preferences via your browser settings. However, disabling cookies may affect your experience on our Website.

4. Your Consent & Control

By using our Website, you consent to our data collection and usage practices. You have the right to:

Review & Modify Data: Request corrections or updates to your personal information by emailing support@ameradiamonds.com with the subject "Privacy Policy: Data Update."
Withdraw Consent: You may opt-out of data processing by emailing support@ameradiamonds.com with the subject "Privacy Policy: Withdrawal of Consent." Withdrawal may impact our ability to provide certain services.

5. Data Sharing & Disclosure

We may share your data with:

Service Providers & Partners: Third-party logistics, payment processors, and marketing agencies to fulfill orders and improve customer experience.
Legal & Regulatory Bodies: In compliance with applicable laws or legal processes.
Business Transfers: If we merge, sell, or transfer assets, user data may be shared with the new entity.

We do not sell personal data to unauthorized third parties.

7. Grievance Officer

For concerns or complaints regarding data privacy, you may contact our team directly
Company: AMERA JEWELS
Email: support@ameradiamonds.com

8. Policy Updates

We may modify this Privacy Policy from time to time. Any changes will be posted on this page, and your continued use of the Website signifies acceptance of the revised policy.

For questions, reach us at support@ameradiamonds.com.