Buying a Diamond Online? Here’s How We Ensure Authenticity & Quality
Let’s Be Honest — Buying Diamonds Online Feels Risky
We get it. Diamonds are emotional. They’re not just a purchase — they’re a moment. And when you can’t see it in person, feel it, or try it on… trust matters more than ever.
At Améra, we’ve built our brand on transparency, ethical sourcing, and a commitment to making online luxury feel safe, seamless, and sparkle-worthy.
Here’s how we make sure every diamond — lab-grown or natural — is 100% real, certified, and flawless in every way that matters.
1. Every Diamond Is Certified (IGI or GIA)
Whether it’s lab-grown or natural, every Amera diamond comes with an authenticity certificate from a globally recognized lab — IGI or GIA.
What it means for you:
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Verified cut, clarity, color, and carat
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Assurance that you’re getting exactly what you paid for
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Peace of mind when comparing value
📎 You’ll receive both digital and physical certification — no vague claims, just verified quality.
2. Private Concierge Support (Yes, Even Online)
Not sure where to start? We’ve got you.
Our Private Concierge Service offers one-on-one guidance to help you:
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Select the perfect diamond (lab-grown or natural)
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Choose your setting based on your taste & lifestyle
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Receive reference images so your ring never feels like a surprise
💬 Whether it’s via WhatsApp or video call, we’re here to make the online experience personal and pressure-free.
3. Lab-Grown or Natural — You Choose, We Guide
We sell both — and we do it transparently. Whether you're leaning toward the tradition of natural or the value of lab-grown, we'll walk you through both without bias.
4. Clear Pricing. No Hidden Charges. No Middlemen.
What you see is what you pay. No showroom markups, no hidden taxes, no sales tricks.
We work direct-to-source and pass the savings to you — so whether it's a 1-carat solitaire or a statement piece, you're getting true value.
5. 7-Day Return + Lifetime Exchange
Still unsure? We offer a 7-day return window and a lifetime exchange policy (T&C apply) — because confidence shouldn’t end at checkout.
🛍️ If you change your mind or want to upgrade your diamond years later — we’ve got you covered.
6. Buyback Promise: 80% of Prevailing Value
Diamonds are a commitment — and we honour that with our buyback policy.
At Amera, we offer 80% buyback (based on prevailing market value) on both lab-grown and natural diamonds, making your purchase smart, safe, and long-term.
7. Luxury Packaging & Secure Delivery
Every Amera order comes with an experience:
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Signature rigid grey outer box
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Suede jewelry box with ribbon & branded fill
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Personalized thank-you card
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Tamper-proof, insured shipping across India
📦 Opening your Amera box should feel just as special as wearing it.
✨ Final Word: Online Luxury, Redefined by Amera
Buying a diamond online doesn’t have to feel uncertain. With certified stones, private guidance, secure policies, and buyback options, Amera makes modern luxury trustworthy and personal.
Ready to Buy Your Diamond Online?
Let our concierge help you begin.
Whether you’re searching for a bold lab-grown solitaire or a dainty natural piece — we’re just a message away.
Email us directly on ameradiamonds@gmail.com
